Promotion Codes - Gaming

A prospect came up with some interesting promotion code expiration uses the other day, so I figured I’d jot down how many ways you would want to be able to expire codes. Here’s the list as of this posting date:

- Date (”expire on 12/31/2010″)

- Number of Uses (”expire after 200 signups”)

- Activity (”When an in game event happens, send an API call to expire the code”)

- Combination of ways (”Expire a promotion code on 12/31/2010 OR when X people use it”)

A general recap of what codes can do in addition to the above expiration stuff:

- Change plan pricing

- Change plan naming conventions

- Mark a reseller or channel partner

- Display multiple plans (not just a 1/1 ratio.. one promo yields multiple plan displays)