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Long Tail of eCommerce - Payments

Only 30% of Europeans pay with credit / debit cards! You can quickly do some online research and you’ll find that between 29-31% of EU citizens use credit / debit cards and instead prefer ‘localized payment methods. ‘ Localized payment methods drive international eCommerce! By enabling the online Guest to pay with their payment mechanism…online conversion is improved and site retention benefits. The Guest is less likely to commoditize your product due to their ability to pay how they want for what they want. Alternative or localized payments are common worldwide, and drive 10-30% improvement in incremental revenue from non-cannibalized sources. PAYMENT TYPES - GLOSSARY Credit Card - A card that allows a retail or business consumer to make purchases using a card and account where there is a predetermined borrowing arrangement up to a fixed monthly level. A plastic card bearing a number, the name of the cardholder, an expiration date and a Verification Code/Value. Used for purcha...