What products did we quickly grow to love and why? Southwest Airlines (online transparency and logic). They made their pricing transparent and easy to understand. If a round trip flight was $200, then the one way flight was…drum roll please…$100. That was the beginning of being transparent. Anyone could see and understand the pricing, and because it made sense it also built TRUST. As the online Guest became increasingly savvy they understood the necessity of charging more at different times of the day. So Southwest showed us the price ‘per flight / leg’ and we were able to satisfy all the questions swirling in our heads…what if I leave earlier or later…what is the price difference? With this transparent information, I could decide. What does this have to do with pricing streaming assets? Streaming video is usually offered in 24 hour increments. Why? I sleep some portion of my day, so why not offer it in 8 hour increments? I can enjoy it at work…at home and not feel like I am wasting...
Life will break you...and when it does...you will come back stronger where you were broken...and wiser for the experience. | "Hemingway"