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Streaming Assets - how do you price them?

What products did we quickly grow to love and why?

Southwest Airlines (online transparency and logic). They made their pricing transparent and easy to understand. If a round trip flight was $200, then the one way flight was…drum roll please…$100. That was the beginning of being transparent. Anyone could see and understand the pricing, and because it made sense it also built TRUST. As the online Guest became increasingly savvy they understood the necessity of charging more at different times of the day. So Southwest showed us the price ‘per flight / leg’ and we were able to satisfy all the questions swirling in our heads…what if I leave earlier or later…what is the price difference? With this transparent information, I could decide.

What does this have to do with pricing streaming assets?Streaming video is usually offered in 24 hour increments. Why? I sleep some portion of my day, so why not offer it in 8 hour increments? I can enjoy it at work…at home and not feel like I am wasting 8 hours sleeping. When I consider the 24 hour plan, I always feel like this really isn’t what I need.

What I need is variety and choice...and quite frankly a little common sense! I would consider splicing it even further so that the Online Guest can choose what they want…and more importantly…price it like Southwest did above. For example, if 24 hours = $24…then 8 hours should = $8. Why is this important? Builds trust…just like what Southwest Airlines did above. This makes sense, and that’s the first step to showing your online Guest that you are thinking of them and their interests.
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