Skip to main content

Streaming Assets - how do you price them?

What products did we quickly grow to love and why?

Southwest Airlines (online transparency and logic). They made their pricing transparent and easy to understand. If a round trip flight was $200, then the one way flight was…drum roll please…$100. That was the beginning of being transparent. Anyone could see and understand the pricing, and because it made sense it also built TRUST. As the online Guest became increasingly savvy they understood the necessity of charging more at different times of the day. So Southwest showed us the price ‘per flight / leg’ and we were able to satisfy all the questions swirling in our heads…what if I leave earlier or later…what is the price difference? With this transparent information, I could decide.

What does this have to do with pricing streaming assets?Streaming video is usually offered in 24 hour increments. Why? I sleep some portion of my day, so why not offer it in 8 hour increments? I can enjoy it at work…at home and not feel like I am wasting 8 hours sleeping. When I consider the 24 hour plan, I always feel like this really isn’t what I need.

What I need is variety and choice...and quite frankly a little common sense! I would consider splicing it even further so that the Online Guest can choose what they want…and more importantly…price it like Southwest did above. For example, if 24 hours = $24…then 8 hours should = $8. Why is this important? Builds trust…just like what Southwest Airlines did above. This makes sense, and that’s the first step to showing your online Guest that you are thinking of them and their interests.
Labels:

Comments

Post a Comment

Popular posts from this blog

PCI Compliance - Cheat Sheet

A bit of background regarding PCI compliance - as credit card use has become more widespread both offline and online, and as consumer concern about security has understandably grown, the credit card industries have made an effort to ensure that sensitive information is protected. To that end, in September 2006, the major credit card companies (American Express, Discover Financial Services, JCB, MasterCard Worldwide and Visa International) formed the PCI Security Standards Council (SSC) and established a set of rules for what they called PCI compliance. These rules have to be followed depending on the size of a business and the number of credit card transactions handled, and if done properly will help protect consumers’ data from theft. The Rules in a Nutshell There are six major categories within the standards established by the PCI SSC, which are as follows: –Build and maintain a secure network –Protect cardholder data –Maintain a vulnerability management program –Implement strong ...
1 comment
Read more

Italian Baseball | Arriving (VERONA, ITALY)

ARRIVING IN VERONA, ITALY to PLAY BASEBALL On the train from Milano to Verona I found myself being suddenly freaked out. My family-heritage-enthusiasm was starting to leave me...and self doubt started to pop up. In moments like this...and in my lifetime I had plenty...I did what I was taught to do on the baseball diamond...stick to the fundamentals and don't try to do too much! So I took a deep breath and kept thinking to myself, 'one thing at a time...and the first thing is to get rid of this HUGE, unwieldy, ridiculously heaving duffel bag!' There are two things everyone should know about Italian train stations: Left Luggage - you can leave your bags with them, thus unburdening yourself for a small fee. Buses - there are lots of buses outside of train stations and if you take Bus #1, it will take you to Il Centro (the center) of town. So with this knowledge I rented one of their changing rooms for 30 minutes...took a shower and sorted through what I needed to begin my que...
2 comments
Read more

Advertising does not work on me...

I don't buy things  from 'da man!' A commercial, billboard, bumper sticker, banner ad, paid or sponsored link has never recommended a darn thing that I have bought. I do not trust marketing...I trust my friends! Friends tell the truth...and mass marketing is often over-hyped lies. If you do not believe me, as any marketing exec who finds herself at a company with poor product development...and lasts about fourteen [14] months in the job. As my baseball coach used to say, "you can not polish a turd." While a bit harsh..true. I do not subscribe to the marketing theory that impressions + lots of them = buying stuff. I know this is not a nice thing to say, as I do not wish to offend or make redundant marketing execs with fancy lexicons that sound like cotton candy to me. It is a simple fact for me and most everyone I talk to. I buy things because my friends tell me they recommend them OR there's a fairly low risk way to try something [signing up for newsl...
1 comment
Read more