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Game Publishers that wish to monetise around a strategy for the sale and management of virtual items need to understand the relationship of PCI Compliance with the e-Wallet.  Included in this is the ability to STORE credit card data at the ACCOUNT level for e-Wallet purchases and one-click-buying (spontaneous buying) either 'in or out-of-game.' When discussing an e-Wallet capability, gamers must have their form of payment at the ACCOUNT level so VC (virtual currency) deposited into an e-Wallet can then be used to purchase from a ‘stored balance.’ The only thing that matters is CONVERSION. Since the first static page was posted and an effort was made to get users to sign up for a newsletter or become a member, there is one primary metric that matters; CONVERSION. Conversion is ‘the line in the sand.’ Conversion is taking a user from being a looker to a participant (which can be buying, signing up, registering, trying another game or character class etc), depending ...

A bit of background regarding PCI compliance - as credit card use has become more widespread both offline and online, and as consumer concern about security has understandably grown, the credit card industries have made an effort to ensure that sensitive information is protected. To that end, in September 2006, the major credit card companies (American Express, Discover Financial Services, JCB, MasterCard Worldwide and Visa International) formed the PCI Security Standards Council (SSC) and established a set of rules for what they called PCI compliance. These rules have to be followed depending on the size of a business and the number of credit card transactions handled, and if done properly will help protect consumers’ data from theft. The Rules in a Nutshell There are six major categories within the standards established by the PCI SSC, which are as follows: –Build and maintain a secure network –Protect cardholder data –Maintain a vulnerability management program –Implement strong ...